The Facilis Pulse

Email is not dead for those who understand it

Posted by Ashley McCune on May 30, 2018 at 12:29 PM

Don’t sound the death knell - email marketing’s not dead yet. In fact, just like direct mail (which is a proven tool to get in front of your clients) email marketing occupies a specific and useful place in your marketing arsenal – especially for B2B companies.

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Topics: Promotional Products Industry

Importance of content marketing

Posted by Ashley McCune on May 11, 2018 at 4:00 PM

Content marketing – a type of marketing that involves the creation and sharing of material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

 

As marketers and more importantly, relationship managers – content marketing should be on promotional product distributors’ radar. You may think – but why? I’m a small business - I don’t have the resources for that! If you practice relationship-based marketing and you want your business to continue to grow, you may want to reconsider your marketing strategy.

 

Content marketing has been around for hundreds of years. From cookbooks offered by baking companies and magazines shared by equipment manufacturers, to today’s online content marketing in the form of blogs and articles, content marketing can take on many forms.

 

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Topics: Promotional Products Industry

Advice to Millennials Working with Baby Boomers

Posted by Chuck Fandos on January 10, 2018 at 2:48 PM

I wrote a blog a couple of months ago titled “I Hate Millennials!!” The title was misleading as I was writing about how to work with millennials and the positive effects they had on promotional products companies that welcomed and embraced them in their organizations. I had a lot of positive and negative response to that blog. It certainly hit a nerve. As a result, I thought a follow up blog directed to millennials would make sense to start the new year on how to work with and embrace baby boomers. Here goes.

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Topics: Promotional Products Industry

Are You Ready to Ramp Up Your Promotional Products Business?

Posted by Martin Weber on May 22, 2017 at 10:10 AM

Almost every company on the planet wants to grow their business. But ramping up successful and sustainable growth takes careful planning and execution. Are you and your company ready for this challenge?

Trying to grow without a plan and an appropriate support system in place can result in the exact opposite result. A poorly conceived growth push may not only lose you good customers, but also valuable employees in the process.

 

Much has been written about gearing your company up for growth. There are great sources of insight available online, in business publications, through your professional network, and, importantly, from your own experience and instincts. These can all be great sources of guidance.

 

The first step, however, is asking yourself the right questions.

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Topics: Promotional Products Industry

A Promotional Product Industry Client’s Perspective

Posted by Chuck Fandos on May 3, 2017 at 1:04 PM

Consumers' expectations are evolving as technology changes, and it will affect the promotional products industry. Help your potential customers press the easy button. Put yourself in their shoes for a minute:

 

Dear Promotional Product Distributor,

I am a 28-year-old project coordinator at a large tech company. I juggle many responsibilities including purchasing your products. I am very busy, often work very late hours, and this is not my top priority. I am writing to you today in an effort to make both of our lives easier.

 

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Topics: Promotional Products Industry

Sharing best practices – why this matters

Posted by Chuck Fandos on April 24, 2017 at 3:17 PM

Jamie McCabe, president of McCabe Promotional Advertising, once said that sharing best practices “takes some of the mystery out of running a successful company.”

 

That got me thinking.

 

How many times have I faced a challenge and wondered how my peers in the industry were dealing with it? Or solved a particular problem? Or had a particular success? Would my peers want to learn from my mistakes and successes?

 

Probably.

 

According to Business Link, best practice means finding - and using - the best ways of working to achieve
 your business objectives. It involves keeping up to date with the ways that successful businesses operate (in your sector and others) and measuring your ways of working against those used by the market leaders, which is also know as benchmarking.

 

So Jamie is right. There are many unknowns or mysteries to running a business, and understanding best practices can give you a big edge.

 

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Topics: Promotional Products Industry

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