The Facilis Pulse

Ashley McCune

Recent Posts

Email is not dead for those who understand it

Posted by Ashley McCune on May 30, 2018 at 12:29 PM

Don’t sound the death knell - email marketing’s not dead yet. In fact, just like direct mail (which is a proven tool to get in front of your clients) email marketing occupies a specific and useful place in your marketing arsenal – especially for B2B companies.

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Topics: Promotional Products Industry

Importance of content marketing

Posted by Ashley McCune on May 11, 2018 at 4:00 PM

Content marketing – a type of marketing that involves the creation and sharing of material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

 

As marketers and more importantly, relationship managers – content marketing should be on promotional product distributors’ radar. You may think – but why? I’m a small business - I don’t have the resources for that! If you practice relationship-based marketing and you want your business to continue to grow, you may want to reconsider your marketing strategy.

 

Content marketing has been around for hundreds of years. From cookbooks offered by baking companies and magazines shared by equipment manufacturers, to today’s online content marketing in the form of blogs and articles, content marketing can take on many forms.

 

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Topics: Promotional Products Industry

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